Meta-approved templates
Every campaign uses a template approved by Meta: it's what WhatsApp requires for you to message your contacts first. Lía, your assistant, helps you write it.
WhatsApp campaigns
Your campaigns where your customers actually read their messages.
Send Meta-approved templates to your lists, with each contact's name and at the time you choose. See who gets it, who reads it and who replies, and every reply is followed up automatically in your CRM.
Autumn check-up
WhatsApp campaign
TemplateApproved by MetaYour autumn check-up
Hi Laura! We have slots for your annual check-up this week. Shall we book one for you?
10:00
I'd like a slot
List
Customers with no visit in 6 months
326 contactsScheduled · Tuesday 10:00
326
Sent
318
Delivered
287
Read
64
Replies
Active automation
If they replyMoves to Interested in the CRMTask for the salesperson
No manual setup
Say what you want to announce and your send is ready to go.
Tell her the message and who it's for. Lía prepares the list, the template with each contact's name and the send time. You review it, Meta approves it and off it goes.
- The contact list that gets the send
- The template with each contact's name
- The send time and a reminder for anyone who doesn't reply
LíaYour AI assistant in Twilbox
I want to tell customers who haven't been in since spring that we have slots for their check-up.
What day should it go out, and shall I write again to anyone who doesn't reply?
Tuesday at 10, and a reminder three days later.
Done. Your send is ready:
- List: 326 customers not seen since spring
- Template with their name, for Meta to approve
- Scheduled: Tuesday, 10:00
- Friday reminder for anyone who didn't reply
80–90%
of messages usually get read
3×
more replies than an email campaign
−60%
less time spent following up on replies
Indicative figures: estimates of the typical improvement, which depend on each business, its list and its message.
What's included
Everything you need to message your lists on WhatsApp.
Approved templates, scheduled sends and follow-up that happens on its own with every reply.
Sends to your lists
Pick the list and the campaign goes out to all its contacts. Your plan includes a number of campaign sends a month, and talking to your customers doesn't count towards that limit.
With each contact's details
The template is filled in with each person's name and other details, such as their appointment date or order number. And it can include buttons so they can reply with one tap.
Prepare it with Lía and schedule it
Ask Lía to prepare the list and the template and schedule the campaign. Or pick the day and time yourself. The campaign sends itself.
Live results
See how many sends were delivered, how many were read and how many people replied.
Your templates, in your automations too
Whoever replies moves to a stage in your pipeline or creates a task. And your automations use the same approved templates for appointment reminders, notices and follow-ups across your business processes.
How it works
Your WhatsApp campaign in three steps.
1
Choose the list
Use a list you already have or create a new one from your contacts.
2
Choose the template and schedule it
Pick a Meta-approved template, add each contact's name and decide when it goes out.
3
Let replies follow up on their own
Every reply lands in your inbox, and the automation moves the contact in the CRM and creates the right task.
Connections
Connected to your WhatsApp and your CRM.
Everything goes out from your WhatsApp number and everything that comes back is saved.
WhatsAppCampaigns go out from your WhatsApp number, the same one you use to serve customers.Meta-approved templatesYour approved templates, ready to pick for every campaign.
Message inboxReplies land in your inbox, alongside Instagram and Messenger, so you answer them all from one place.
CRM & sales pipelineWhoever replies moves to the stage you choose, with their full history in their record.
Tasks and alertsThe salesperson's task is created or your team is alerted as soon as someone replies.
Lía, your AI assistantAsk her to prepare the list and the campaign with your approved template.
Before and after
From forwarding messages one by one to campaigns with follow-up.
Without Twilbox
With Twilbox
Without Twilbox: You send the same message contact by contact from your phone.
With Twilbox: One campaign goes out to the whole list, with each person's name.
Without Twilbox: Broadcast lists fall short and you don't know who read it.
With Twilbox: See who received it, who read it and who replied.
Without Twilbox: Replies get lost among all your other chats.
With Twilbox: Every reply lands in your inbox and the CRM, with its follow-up task.
Without Twilbox: You have to be around at the right moment to send it.
With Twilbox: Schedule it and it goes out on its own on the day and at the time you choose.
Without Twilbox: You pay for messages without knowing what's Meta's fee and what's markup.
With Twilbox: Your plan includes campaign sends every month and, if you need more, you add a pack.
Who it's for
Ideal for businesses with customers who come back.
Clinics and vets
Check-up reminders and vaccination or seasonal campaigns, and every reply creates a task to book the appointment.
Shops and restaurants
New arrivals, offers and special menus for your customer list, scheduled for the day that suits you best.
Sales teams
Win-back campaigns to past customers: every reply moves to “Interested” in the CRM and the salesperson gets a task.
It works for every kind of business
- Freelancers and independent professionals
- Lawyers and law firms
- Dental clinics
- Physiotherapists
- Psychologists
- Beauty salons
- Hairdressers and barbers
- Gyms and yoga studios
- Training academies
- Schools
- Vets
- Estate agents
- Accountants and advisers
- Insurance brokers
- Online shops
- Local shops
- Restaurants and cafés
- Hotels and holiday lets
- Car repair garages
- Builders and installers
- Marketing agencies
- Coaches and trainers
- Photographers
- Event planners
FAQ
What people usually ask.
Template messages follow WhatsApp Business rates, which depend on the country and the type of message. Your plan includes a number of campaign sends a month and, if you need more, you add a pack.
No. Replying to people who message you doesn't count towards your plan's campaign sends. Only the campaigns you launch count.
It's what WhatsApp requires for you to message your contacts first. Meta reviews the template and, once it's approved, you can use it in all your campaigns and automations.
Yes. The template is filled in with each contact's name and other details, such as their appointment date or order number. So everyone gets a message addressed to them.
The reply lands in your inbox and, if you've turned it on, the automation moves the contact to a stage in your pipeline, creates a task for the salesperson or alerts your team.
Yes. Tell her what you want to send and to whom. Lía, your assistant, helps you with the template text, prepares the list and schedules the campaign. You review it before it goes out.
Yes. The same approved templates work in your automations: appointment reminders, customer notices, welcomes or follow-ups when a deal changes stage. They go out on their own, with each person's details.
Your next WhatsApp campaign, ready today.
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